Stallholder Spotlight: From Pivot to Purpose at the Original Eumundi Markets
In July 2020, a creative pivot led one passionate maker Katrina Dale from “Imagine for Kids” to set up shop at the Original Eumundi Markets—and it turned out to be the perfect move.
After needing to shift focus toward retail, OEM became the ideal place to showcase her handmade costumes. The bustling market provided visibility to visitors from all around Australia, while giving customers the opportunity to touch, feel, and truly experience the craftsmanship in person.
Why Choose a Market Stall Over a Shopfront or Online Store?
For this stallholder, the benefits of a market stall were clear: lower overheads, weekly face-to-face customer interaction, and a stronger connection to the product and people. While online stores are convenient, nothing quite compares to the impact of in-person engagement—where quality can be felt and stories shared.
What Makes Eumundi So Unique?
There’s something undeniably special about the Eumundi Markets. With its dedication to handmade, high-quality goods and its vibrant, friendly atmosphere, OEM offers a truly supportive space for creatives. Attracting visitors from all corners of Australia, it provides unmatched exposure and a genuine sense of community for small businesses.
Business Growth & Personal Development
Being a stallholder at OEM has done more than just boost sales. It’s built confidence, strengthened communication skills, and opened the door to meaningful connections with fellow makers. Week after week, this creative entrepreneur continues to grow—professionally and personally—through the unique rhythm of market life.
Advice to Aspiring Stallholders
Thinking about launching your business at OEM? Her advice is simple:
“Go for it!”
OEM is an incredible platform to showcase your work, connect with real customers, and grow in ways you might not expect. With high foot traffic and a welcoming environment, it’s a space where creativity truly thrives.
Top Tips for Market Success
- Be consistent.
- Present your products beautifully.
- Engage warmly with visitors.
- Connect with fellow stallholders—there’s so much to learn.
- Enjoy the experience and be proud of your work!
